LISTENING IN BUSINESS


Some quick listening tips for managers and business owners:

  • Your listening skills affect your ability to attract and retain the right people, motivate your team, make clients and customers happy, thrive in competitive environments and innovate.
  • Model great listening, and encourage your team to listen and to focus on continually strengthening listening skills.
  • The most important part of selling is listening. What does the customer want? What objections might be in the way?  What excites, concerns, inspires your customer?  Only when you listen can you provide the customer with the product or service that will make this a win-win transaction and a long-term relationship.
  • Give clients a satisfaction survey that includes assessing your listening skills. 
  • Check out RULE #1: STOP TALKING! A Guide to Listening. To become a better listener, several rules apply.  Rule #1 is an easy one: Stop talking!  (Though it’s not always as easy as it sounds!)   The book offers insights, reminders and techniques to help readers deepen their listening skills.
  • See how you and your team rate on the listening assessments from RULE #1: STOP TALKING!  (These assessments are also available as a free PDF download from the "Free Downloads" page.)

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A FEW RELATED SELECTIONS FROM THE "IN LISTENING NEWS" PAGE

The "In Listening News" page features stories related to listening in all contexts (with archives back to 2010). The selections on this page are not regularly updated. For updated news posts, visit the "In Listening News" page!


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SOME SELECTED BOOKS THAT STRESS LISTENING

Perfect Phrases for Sales Presentations by Linda Eve Diamond (Though this is a book of phrases (from McGraw-Hill's Perfect Phrases series), this book stresses listening as a central theme. From the book: Of course, listening involves putting aside even your most brilliant phrases long enough to hear the prospect’s interests and concerns;you also can use phrases to encourage speaking and show that you’re listening and to ask and encourage questions.”
Listening Pays by Rick Bommelje
Listening Leaders by Manny Steil and Rick Bommelje
Rule #1: Stop Talking: A Guide to Listening - Find the free, online edition here (going up soon)!

For listening-centered business books, visit our
Business section. While you're there, explore our General Listening section. You might even find some great inspiration for your business in the Creative Inspiration & Poetry section!

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  • Thank you for listening!

  • ~ Linda Eve Diamond

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